Join the World Dawah Movement!
To coincide with the the football World Cup, iERA is kicking off its BIGGEST ever World Dawah Campaign – ‘What’s Your Goal?’. 
Join iERA's historic grassroots campaign to share the message of Islam with millions of fans across the USA, Canada, and Mexico during the 2026 FIFA World Cup
Through this work we hope to inspire millions of people to get involved in dawah and plant those seeds.
Finally, sign up now and get exclusive access to FREE dawah training videos from Abdurraheem Green designed to help you start sharing Islam. 
It’s time to be the change in your community!

What’s your goal

Join our global dawah campaign!

In 2022, on the grounds of the Qatar World Cup, iERA volunteers engaged with thousands. The result? Over 1,000 people embraced Islam, by the permission of Allah.
Now, the world's largest sporting event moves to North America. The opportunity is monumental, and the need is great. We're building on our proven model to reach hearts and minds on a global stage once again.
Anything and everything football is in during this period – even those that don’t like football will get caught up in the frenzy! From special offers for pizzas, to decidedly bizarre advertising, everyone will be riding the wave.
But, with all the euphoria and joy, there will also be sorrow as teams exit the tournament and people return to the humdrum routine of daily life. Maybe many considering that there must be more to life than this?
Imagine if a small seed could be planted in the minds of the masses, which in time could grow...prompting them to consider their true goal in life.
WHAT ARE WE DOING?

To coincide with the the football World Cup, iERA is kicking off its BIGGEST ever World Dawah Campaign – ‘What’s Your Goal?’

The campaign aims to motivate Muslims to get involved in dawah in a warm and friendly way, hopefully planting that seed to get people to ponder their true purpose in life.

For six weeks in the summer of 2026, the world will unite in celebration. We will be there—in host city fan zones, cultural festivals, and public spaces—to engage in compassionate, intelligent conversations about Islam.

The WYG campaign will include:

  • 100+ countries registered to take part in dawah over the world cup period from the UK to Australia and everywhere in between!
  • A World Dawah Day on with teams from across all continents participating in dawah training and activities. 
  • ​Introduce Islam to millions in a positive, accessible way.
  • ​Distribute translated copies of the Quran and beneficial literature.
  • ​Provide a platform for open dialogue and questions.
  • ​Build bridges of understanding within local communities.
  • ​Ultimately, invite people to the worship of One God.

iERA is a registered charity in England and Wales (no. 1134566) and a 501(c)(3) charitable organization in the US (EIN 81-2173650)
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